These Landing Page Mistakes will cost you sales! Know them. Avoid them!

By Sandi Hunter

A landing page is a powerful way to generate leads for a product, service or company. Landing pages are a far more effective way of getting leads than promoting your website.

To get those leads your Landing page must adhere to these sure-fire rules of marketing. Here's what you need to know to get the maximum results from your landing pages.

Most Common Mistakes

1. Boring headline.

Your headline must POP off the page with motivating words that will get the viewer's attention. You want to get their attention then draw them in to keep them reading. Headlines should be bold, easy to read, colorful and make an IMMEDIATE eye-grabbing impact.

2. Too fancy.

Fire your designer if they rely heavily on graphics and flash.  Even video is sometimes not appropriate. You do not need your landing page to match your website. Landing pages do not need to be animated, blinking, jumping or annoying. Simple is best. Your Landing page has one purpose, and one purpose only - to generate a lead. It should be colorful, eye catching and use compelling rich copy.  

3. No focus.

Effective landing pages are focused. Focused on purpose (lead generation) and focused on telling the reader exactly what they get and why they need to act now. Don't include any reason for distraction on your landing page. Make your marketing message ultra-clear.

4. No Offer.

If you want to generate a lead you MUST include an offer.  People don't give away their contact information unless you give them VERY good reasons to do so. Make your pitch, and make it a great one - something for free, include a bonus, an incentive - something of value.

5. Forgetting about who the Landing Page is for!

Your Landing Page is for your Viewers. Yes, it's to market your company or product, but the page itself is about the viewer, Yes, your potential customer don't forget this. View your Landing pages from THEIR eyes.  Is is obvious what you are offering? Is your offer enticing?  Is your page focused or it is annoying to the point of distraction. Respect the experience and impression of your viewers. Make sure the page is not too long, the fonts are appropriate, the graphics not overdone and your optin form is quick and easy to complete.  

To conclude, here is an Easy 1-2-3 Formula for creating effective Landing Pages.

1. Start with a powerful benefit-laden attention-grabbing headline.

2. Follow with compelling copy that motivates ACTION.  Here is what you get, here is why you need it, here is how to get it RIGHT NOW!

3. Optin Form. Conclude with an easy to complete, simple form requesting contact details, being sure to list the bonuses/offer included.  If you can add a value to these bonuses it makes your offer even more appealing.

Final words:  Everything on your landing page should focus and complement these things;  simple theme-related graphics, well-written punchy copy, an irresistible offer, and an opt-in form.   Your goal on a Landing page is get the lead!


About the Author: 

Sandi Hunter, is the Director of Website Development at Worldprofit Inc., a Canadian company specializing in resources for small and home based business. Republished with author's permission by Shimon Lipkin http://BizExpertsOnline.com. Check out Member Snap ->  http://www.BizExpertsOnline.com/?rd=ei4GHZ8j

Top 20 Safelists For Affiliate Marketers

In my last post, I talked about Safelists and how they are a powerful advertising strategy for Affiliate Marketers or anyone running a home based business. I also revealed how to get the best possible response from your Safelist Advertising.

Here's a summary in case you missed it.

A Safelist is a Membership based mailing list where Members can email each other. These emails cannot be considered as spam because Member must opt-in to receive the mailings and also have confirmed their email address. A Safelist can be used to advertise a product or service, including business opportunities, affiliate programs, home business products, Clickbank products and so forth.  Most Safelists work by allowing Members to earn credits for free advertising but also offer paid advertising options.  Basic Membership in a Safelist is usually free. Paid memberships allow you to post more often, or to a larger list.

I've heard from many of you, requesting suggestions for reputable Safelist sites and companies. I share with you my Top 20 Safelists.

This is not just a list, mindlessly copied and pasted here.  Remember, successful online promotion means consistent promotion to a number of sites or lists. Definitely join a number of Safelists to increase your reach.  Make sure the ads you run include the benefits of what you offer, an eye-popping offer and a lead form ideally with optin options for your own list creation.

These are Safelists that we use our ourselves, or own and use for a variety of campaigns on a regular basis.  They are listed in no particular order.

Last Tip: Remember if your ad doesn't pull don't be so quick to blame the list, have another look at your ad.

ViralInBox.com

QuantumSafelist.com

FreeSafelistMailer.com

DragonSafelist.com

ViralURL.com

DragonSafelist.com

SupremeList.com

UltimateSafelistExchange.com

DownlineBuilderDirect.com

MoneyMakerSafelist.com

YourSafelist.com

Adchiever.com

SafelistExtreme.com

ListVolta.com

Supralist.com

AdTactics.com

ListJumper.com

ListJoe.com

GotSafelist.com

Herculist.com

BusinessWorldList.com

Have you used any of these safelists? What was your experience? Which safelists do you like not on this list?  Submit your comments below.

About the Author

Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business. Republished with author's permission by Shimon Lipkin http://BizExpertsOnline.com. Check out Member Snap ->  http://www.BizExpertsOnline.com/?rd=ei4GHZ8j

6 Ways To Get More Visitors Who Are Ready To Buy

When you have a website you need to drive traffic to your site. There are several techniques to use to obtain traffic. Here are some of the techniques used.

1. Search engine and directories are used by internet users to locate their desired information. When you submit your website with the search engines and directories you add the exposure your site needs to allow people to locate your website. The practice of adding your site to the locations providing your URL to their results generates traffic. You will need to make your website specific to the needs of the internet users with relevant keywords, Meta tags, and images to attract the traffic based on their search requirements.

2. Pay-per-click directories draw traffic to your site when you advertise and the users click on your ad. Use services such as Overture.com and Google AdWords bid on the advertising. Within the advertisement, use specific terms to describe your business or website in a few detailed descriptive words.

3. Publish your own ezine with interesting facts and information about your website and business. You can include promotions, discounts, and surveys to entice the traffic to visit your site. Most ezine articles allow the writers to include their URLs and links within the article. The added information allows the users to click on the links to be directed to the websites.

4. Publish articles on other websites with relevant products and services. Include a link to your site in your signature as well at the end of the article. Make the title catchy to make the readers want to click on your article. Add a hook in the article to really grab their attention.

5. Advertise in ezines with banner advertisements directed at your target audience. Run the ads at least three times to get the traffic. To increase your exposure, advertise about seven times so your audience sees your ads more. Add a tracking system to your ads so you know the number of clicks, where the traffic was derived from, when they clicked on your ad, and to see how the advertising is working or where you may need to modify the ad content.

6. Place ads on other websites. Research the sites relevant to your business and products. Contact the site about adding an ad to their site. They will generally allow you to place an ad especially if you offer link exchanging (your link on their site and their link on your site.)

Shimon Lipkin is the Owner of http://BizExpertsOnline.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Member Snap -> http://www.BizExpertsOnline.com/?rd=ei4GHZ8j

Benefits Of PPC Marketing

PPC is one of the most valuable marketing tools available today for web business owners. It is a great way for them to generate traffic and sales quickly to their site. It has proven to be very beneficial to all web business owners no matter what the size of their business is. There are also other great benefits to running a PPC marketing campaign.

First of all there is the benefit of financial planning. With PPC marketing you have the ability to set up a daily budget for the amount of money you would like to spend on advertising in any given day. If your marketing campaign seems to be making you huge revenue then you can increase it any time you feel you are ready. There is no set limit on the amount that you are able to spend.

PPC marketing is a well planned targeted campaign that you create. You will have the choice of what keywords you would like to use on your site. These keywords will also ensure you to get specific traffic to your site based on your product. There needs to be careful planning in this stage of the game though to ensure that it takes off successfully.

PPC Marketing also has campaign flexibility. PPC will help you accent your products brand name as well as its quality. At any time you can add or remove keywords to your ad campaign to drive even more traffic and sales to your site. You also will have the ability to introduce any new components to your advertising campaign at any time. This will help you increase your ranks on the search engines.

Another benefit of PPC marketing is that you pay for what you get. Remember with PPC marketing you only pay for the number of clicks that you receive on your site. Unlike some of the other marketing tools that are available on the internet today you will pay for only genuine people that visit your site. These people are actually looking for your product which is why they clicked on your advertisements. These genuine people are usually the ones that are generating your revenue for you.

There is also testing potential that is available with your PPC marketing campaign. If you have launched a new product and would like to know how it will do with the general product you have the ability to do a test run. The number of clicks that you receive on the product will help you know if the product will generate revenue for you or not.

A final benefit of PPC marketing is that you are able to see instant results. A very well planned and researched PPC campaign can show you instant results. As you can see there are a lot of different benefits as to why you should choose PPC marketing for your advertising needs.

Shimon Lipkin is the Owner of http://BizExpertsOnline.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Member Snap -> http://www.BizExpertsOnline.com/?rd=ei4GHZ8j

Craigslist.com; The Latest Revolution in Internet Searching

When it comes to research on the internet, there is no doubt that the most popular search engine is Google. We all use Google on a daily basis, whether it's to look up someone, find the best restaurant in town, or find driving directions. But one problem with Google is that you have to narrow your search to find what you're specifically looking for - for example, you would need to enter the city and search criteria of the topic you're researching. Not only can this be frustrating, but it can be a waste of valuable time and energy. Thus, the birth of Craigslist. Craigslist is a new revolution that provides nearly everything you would want to know about a specific area. Created by Craig Newmark in 1995, Craigslist.com was originally developed to serve the San Francisco Bay area. By the year 2000 it had spread to four cities, and by 2006 it covered over 450 cities, domestic and foreign.

If you've never heard of Craigslist before, then you have yet to discover the world of information available at your fingertips. Once you try it out, you will probably never go back to any other search engine on the internet. It is very easy to get started on craigslist and can be used by anyone of any computer skill level. Not only is it an amazing search engine, but it's a very useful way of connecting to the people and services of your area as well as many other locations of the world. Craigslist offers valuable information on nearly every major city in the United States. If you're looking for information outside the country, Craigslist has you covered.

You can find the same great information on over 100 foreign countries and cities. You will discover a wide range of topics, including anything from vehicles for sale in your area to the latest real estate listings, as well as local job vacancies and discussion forums. Craigslist provides a place to meet for several different professions, such as politicians, healthcare workers, and stay at home moms. You can also find discussion groups for singles, religion, and even 1099 and other tax related issues. Chances are if you're looking for a discussion group on a topic you can't find anywhere else, you can find it on craigslist. Craigslist is a resourceful outlet for anyone relocating to a new area or just to find a specific item for sale or topic to discuss.

Craigslist is totally free to use and requires no registration. In fact, craigslist CEO Jim Buckmaster issued a statement that the site has little interest in earning a profit, but that their main objective is to help the users find the information they are looking for. To explore the endless possibilities, simply visit www.craigslist.com and click on the city and state of interest. You can even post your own information at no charge. With all of the things you can accomplish by using craigslist, you will find every minute spent on this site to be useful and beneficial.

Shimon Lipkin is the Owner of http://BizExpertsOnline.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Member Snap -> http://www.BizExpertsOnline.com/?rd=ei4GHZ8j

Secrets Of A Successful Blog

Do you know the characteristics of successful blogs? Successful blogs that make a lot of money have a lot of readers so if you want to have success with your blog, focus on getting lots of readers. There are many ways to go about getting readers, but you should know that only about a handful of them work to get you the readers that you desire.

If you didn't already know, you need a blog so that you can propel your business to the next level. I think it's plain to see that having a blog can do a lot for your business growth. In the internet marketing world, there's an old saying that says "the money is in the list", so if you want to earn money with your blog, focus on building a list.

Popular blogs have a readership level in the thousands. It could take some time to build this up from scratch or you can pay for advertising and set up a capture page to get users to subscribe to your blog. I personally feel that the first option of building a list from scratch is better. With this you are using free advertising. For one these people know you and like you and have grown to listen to your advice. If you think that you can't build a successful blog from scratch, then think again.

Internet marketing in general is hard, and building a successful blog is even harder. Popular blogs get a lot of traffic on a daily basis but you shouldn't let this discourage you if you're not getting a lot of traffic yet. You want to build successful blogs so that you can be perceived as an obvious expert in your niche. With credibility behind you, it will be easier for you to sell your products and services.

It doesn't matter what you use to monetize your blog - you need a lot of subscribers to make it successful. If you have Google AdSense on your blog, you should know that you will get a lot of clicks, but to repeatedly see the numbers rise in your favor, you need a following of people who will visit your blog on a daily basis. This is something that successful blogs have.

I mentioned above that successful blogs have a lot of traffic to their blog. This is important because without a lot of traffic you're dead in the water. You need a lot of traffic if you want to survive in the internet marketing world - that's just marketing 101. There are a ton of ways to get traffic, but only a few of them are worth your time. If you're a beginner, you should stick with the free ways to get traffic since you probably won't have a lot of money for advertising.

One of the best kinds of free advertising is video marketing. All you do is create 3-5 minute long videos and submit them to the top video sites. Sites such as YouTube, Metacafe, and Google Video are all popular sites and get a lot of traffic to them on a daily basis. You can stand to benefit from the traffic that these sites can deliver to you.

Another way to get traffic is with article marketing. Simply write up 300-500 word articles and submit them to the top article directories. Here are a few of my favorites below:

- EzineArticles.com - ArticleDashboard.com - ArticlesBase.com - GoArticles.com - IdeaMarketers.com

All of these sites can deliver a ton of hits to your blog. You will want to write on topics that are related to your blog so that you can get targeted visitors. You get search engine traffic when you write for the article directories, and you also get traffic when website owners publish your article on their website.

Another great way to get free traffic is with forum marketing. Sign up to a forum and post helpful messages on the forums. Reserve your advertising message until your signature line as this is the proper place to put your message - so keep this in mind.

Successful blogs have all of these things in common. If you want a blog that is successful, simply follow the tips in this article.


Millionaire Society is a private society of millionaires who's only goal is to teach you every single thing you must know to build your own online business. Get Complete Details HereRepublished with author's permission by Shimon Lipkin http://BizExpertsOnline.com.

Blog Ethics

Creating a blog is a great way for anyone to share their life experiences and even advertise their business. To date there are no actual code of ethics developed for bloggers to follow but there are three common sense ethic codes that anyone should follow while they are running their blog posts. These are the code of ethics that will prove you as a trustworthy blog owner.

1. Fair and Honest:
You need to be fair and honest to your followers. You need to make sure all the information you provide is honest without adding any false information. When you are providing facts you need to make them distinct, true, and easy to follow. Do not attempt to distort your facts, visitors can read this right away and as a result, you will lose visitors. If you happen to provide any information, in your site that may appear to be false; you need to provide your reader with factual information to back up your statement. If you are adding pictures to your blog add captions underneath to explain to the reader about the picture. Fair and Honest are two of the most important components of the bloggers code of ethics.

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